Think about digital assets that are impossible to recreate, such as photos or videos of once-in-a-lifetime events. In fact, some are irreplaceable, having a value that far exceeds the cost of creating it. This leaves us with three defining characteristics that qualify a digital asset:ДЄll digital assets provide value, but not all digital assets are valued equally. To get a bit more specific, DAM expert and Digital Asset News editor Ralph Windsor defines a digital asset as, вЂњa collection of binary data which is self-contained, uniquely identifiable and has a value.вЂќ Binary data is the only form of data that can be directly understood and executed by a computer, so this is the defining feature that makes an asset digital. HTML documents (and associated files, such as CSS).Graphics (such as logos and other brand assets).Plain-text files (such as Notepad files).Slide decks (such as PowerPoint presentations).There are, however, some common types of digital file formats that are digital assets: Rather than a definitive list of file formats that qualify as a digital asset, a digital asset can be any content, in any format, that is stored digitally and provides value to the company (or to the user or consumer).

New digital formats are constantly emerging вЂ“ MP3s were unheard of before the 1990s, for instance вЂ“ so the definition of a digital asset is always expanding. That could mean images, photos, videos, files containing text, spreadsheets, or slide decks. In the simplest terms, a digital asset is content thatвЂ™s stored digitally. For more information about digital asset management solutions, schedule a demo with MerlinOne today. From the photos stored on their smartphones to the movies they stream from Netflix or Amazon Prime, the documents they store in the cloud, and more, most people are interacting with digital assets hundreds, if not thousands, of times throughout the day.В But what is a digital asset, exactly? And more importantly, why should you care? If youвЂ™re thinking about implementing a digital asset management (DAM) solution for your organization, having a solid understanding of digital assets and the role they play is crucial in making an informed decision.

We live in a digital world today, and that means digital assets are everywhere.

Digital graphic definition